Does Relip generate DSCR leads and mortgage leads?

Yes. Relip runs borrower campaigns on Facebook and Instagram for DSCR, fix and flip, bridge, construction and other investor loans, under your brokerage’s brand. Leads arrive in your CRM and get a text from your brokerage, and your AI assistant answers their replies.

How does Relip improve lead quality?

Every new lead gets a text from your brokerage. When they reply, your AI assistant answers in your voice and asks your screening questions, so you can see who has a real deal before you call. Lead Reporting shows speed-to-lead and follow-up for each broker, and every lead’s stage is tracked against the campaign it came from.

Can Relip connect marketing performance to funded loans?

Yes. The campaign manager shows spend and cost per lead stage, from engaged through applied and won, for each campaign and ad, so you can see which campaigns turn into closed loans and not just form fills.

Who owns the leads generated by Relip campaigns?

You do. Leads from your campaigns go into your CRM under your brokerage and are not sold or shared with other brokers. Relip is 100% wholesale and never competes with you for the borrower.

What does an investor lead cost on Relip?

It depends on your market, the loan type and your budget. You set the daily budget and see your own cost per lead and per stage in the campaign manager. Book a call and we will show you what campaigns look like in your market.

Which channels do Relip campaigns run on?

Facebook and Instagram today, through your Meta ad account, with AI-made image and video ads and AI-written ad copy. Follow-up runs by text and email. Google Search campaigns are not available yet.

Marketing

DSCR and investor loan leads from ads under your own brand.

Relip makes image and video ads with your brokerage’s name on them and runs them on Facebook and Instagram through your own Meta ad account. Every new lead gets a text from your brokerage, and your AI assistant answers the replies in your voice.

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Relip Ad Creatives: the sample brokerage's image ads for fix and flip, DSCR, bridge and ground-up loans, each shown in a Facebook post frame — Real Relip screens · fictional sample brokerage

Facebook and Instagram

Make the ads and launch the campaign, all under your name.

The ad studio and the campaign builder live inside Relip. You choose what runs and what it spends. Borrowers see your brokerage’s name, not Relip’s.

Ad creative

Ads that look like your brokerage, not like Relip

Each ad runs as a sponsored post in your brokerage’s name, with your logo and a Get Quote button. Pick a loan type and the AI makes the creative for it.

AI image ads for each loan type, in three takes: Conservative, Creative Twist and Wild Card
AI video ads
Every ad you keep is saved to your library, ready for the next campaign

Campaign builder

Build a campaign in four steps

Set the states and a daily budget, add up to 10 ads, and have the AI write the ad copy in four versions or type your own. A preview shows each ad the way it will look in the Facebook feed.

Target any of the 50 states
Build the lead form in the same flow
Campaigns launch paused, so nothing spends until you switch it on

Step 3 of the Relip campaign builder: an ad with its image, primary text, headline and Get Quote button, beside the campaign summary with daily budget, targeting and estimated reach — Real Relip screens · fictional sample brokerage

After the click

A form fill is not a loan. Here is what happens next.

Every lead from your campaigns lands in your Relip CRM, gets a text from your brokerage, and is tracked all the way to a closed deal.

AI follow-up

Your AI assistant answers every reply

Your drip sends each new lead a first text. When the lead replies, the AI answers in the persona you set in My AI: your tone, your screening questions, your booking link. When a borrower wants to talk, you get the alert.

Screening questions you set for each loan type
Sends your booking link and tells you when a borrower wants a call
Text and email drips that stop when the lead replies
It never quotes rates or fees

See the CRM and AI follow-up

A Relip lead record: an AI summary of a borrower's DSCR purchase, the AI assistant switched on, and a text thread where the borrower replies and the AI asks the price, rents, other rentals and credit, then sends the broker's booking link — Real Relip screens · fictional sample brokerage · conversation written for this demo

Reporting

See which campaigns turn into loans

Lead Reporting follows every source, Facebook and Instagram included, from engaged to won, and shows how fast each broker on your team calls a new lead. The campaign manager shows spend and cost per lead stage for each campaign and ad.

Cost per lead stage, from engaged to won
Speed-to-lead and follow-up for each broker
Lead Sync routes leads across your team, round robin
Meta pixel plus server-side conversion tracking

Relip Lead Reporting for the last 90 days: total leads, share called, minutes to first call, a per-broker table of calls, opportunities and applications, and leads by source — Real Relip screens · fictional sample brokerage

You stay in charge

You approve the changes. You keep the leads.

Rex, your marketing strategist

Rex is the AI strategist inside Relip Marketing. Ask it how your campaigns are doing. It reads them, answers your questions, and changes a campaign only when you say so.

Relip does not move your budget or swap your ads on its own. You set the budget, you pick the ads, and you approve every change.

The leads are yours

Leads from your campaigns go into your CRM, under your brokerage. They are not sold or shared with other brokers, and the borrower stays your client.

Relip provides the capital, white label, under your brokerage’s name. Direct lender, 100% wholesale, never competes with brokers.

Where the lead goes next

Marketing is one part of Relip. The lead it brings in is priced, submitted and funded on the same platform.

They’ve allowed our company TMD Capital to scale at an astronomical pace. Digital marketing is the cornerstone of business today and these guys are our rock.