Why refinance leads are high-value
Refinance leads are among the highest-converting lead types in investment lending. The borrower already owns the property, already has a loan, and has a built-in deadline. They are not browsing. They need to act.
For brokers, this means shorter sales cycles, less education required, and a borrower who is ready to move. The average refinance lead converts at 2-3x the rate of a cold purchase lead because the timing pressure is real.
