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CRM comparison

Whiteboard mortgage CRM alternative for investor lending

Whiteboard CRM is a mortgage CRM focused on relationship management with real estate agents and referral partners. It includes partner performance tracking, automated communication, and integration with several LOS platforms.

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Overview

About Whiteboard CRM

Whiteboard CRM is a mortgage CRM focused on relationship management with real estate agents and referral partners. It includes partner performance tracking, automated communication, and integration with several LOS platforms.

What Whiteboard CRM does well

  • Strong real estate agent and referral partner tracking
  • Partner performance analytics and ROI reporting
  • LOS integrations for consumer mortgage workflows
  • Purpose-built for mortgage professional relationship management

Where Whiteboard CRM falls short for investor lending

  • Pipeline and workflows designed for consumer mortgage
  • No investor loan type tracking or DSCR-specific deal stages
  • No pricing engine for non-QM or investor loan scenarios
  • No investor lead generation or direct lending

Feature comparison

Whiteboard CRM vs Relip

FeatureWhiteboard CRMRelip
Investor loan typesConsumer mortgage workflowsDSCR, bridge, fix-flip, construction, rental portfolio
Lead generationReferral partner pipelineInvestor-specific lead gen with maturity data
AI screening✗AI texts back every lead reply and asks your screening questions
Pricing engine✗Prices Relip’s fix and flip, ground-up, DSCR and bridge programs as you type, with branded term sheets
Deal trackingPartner-centric pipelineFull deal lifecycle from lead to funded loan
Document managementMinimalBorrower portal with investor loan doc checklists
Capital access✗Direct lender, 100% wholesale, 15 investor loan programs
CostContact for pricingContact for pricing

Who Whiteboard CRM is best for

Loan officers and teams who manage a large referral partner network and want analytics on which real estate agents produce the most business.

Who Relip is best for

Mortgage brokers focused on investor lending who need DSCR lead generation, AI screening, pricing, and direct lending — not just referral tracking.

Pricing

Whiteboard CRM Pricing

Contact Whiteboard CRM for pricing. Plans are typically team-based.

See the difference for yourself

Compare Whiteboard CRM and Relip side by side — or let us show you how Relip handles investor lending workflows.

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FAQ

Whiteboard CRM vs Relip FAQs

Common questions about switching from Whiteboard CRM to Relip for investor lending.

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Ready to switch?

See why brokers choose Relip over Whiteboard CRM

Relip provides the capital, white label, under your brokerage’s name. Relip is a direct lender, 100% wholesale, and never competes with brokers. Lead generation, AI follow-up, deal pricing, term sheets and the LOS sit in one platform.

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